Implicit Representations of Social Categories: Asymmetrical Priming Effects on Gender Stereotype

사주적 범부의 암묵적 표상 구조: 성별 고정관념의 비대칭적 점화효과

  • 이재호 (중앙대학교 심리학과) ;
  • 조긍호 (서강대학교 교양과정부) ;
  • 오경기 (고려대학교 심리학과) ;
  • 김미라 (고려대학교 심리학과)
  • Published : 2001.06.01

Abstract

This study was conducted to explore the implicit structure of gender-stereotype which is one of the social categories. Social categories were considered to have the more evaluative properties and unclear hierarchical representations compared to the objects or the action categories. In this series of experiments. we want to examine the generalizability of the congruent effect into gender-stereotype using a priming paradigm and introducing the various SOA (stimulus onset asynchrony. SOA 250ms to 1000ms). The results of Experiment 1 and 3 (SOA 250-500ms) showed that the priming effects of female-female condition was larger than the other conditions. However. Experiment 2 (SOA 1000ms) showed that the priming effects among the conditions disappeared. We found the female-congruent effects only in a short SOA. These results suggest the possibility that the gender-stereotype in the automatic and implicit processing level can be represented b by the cross-categorical structure in some cultural area.

Keywords

Gender stereotype;Social categories;Priming effect;Naming task