Clothing and Cultural Approach : The Importance of Qualitative Method

의복과 문화적 접근: 질적 연구 방법의 중요성

  • 김현식 (서울대학교 생활과학대학 의류학과)
  • Published : 2000.05.01


Despite the important of qualitative research method, little is used to understand dress and culture in Korea. This study proposed qualitative research method to understand deeply cultural aspects of dress. The articles which were selected from J. of Korean Society of Clothing and Textiles, The Korean Society of Costume, Clothing and Textiles Research Journal, Home Economics Research Journal, published master's thesis and doctoral dissertation, and interdisciplinary articles were analyzed from 1977~1999. Based on results of the analysis of articles, it was found that qualitative research method was appropriate to understand dress and culture. Many articles were dealt with non-western culture. However, the use of qualitative research method is very well suited to help the researcher understand concepts that are deeply embedded in western culture. Implications pertain to researcher in the area of human behavior and marketing. The importance of dependability and credibility was discussed in qualitative research method.


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