Consumer Trends on Dietary and Food Purchasing Behaviors and Perception for the Convenience Foods

한국형 건강 편의식 개발 방향 도출을 위한 소비자의 식행동 및 인식 조사

  • 윤선 (연세대학교 식품영양학과) ;
  • 손경희 (연세대학교 식품영양학과) ;
  • 곽동경 (연세대학교 식품영양학과) ;
  • 김정수 (연세대학교 식품영양학과) ;
  • 권대중 (연세대학교 식품영양학과)
  • Published : 1998.07.30


This study was attempted to identify emerging consumer trends on dietary and food purchasing behaviors and perception for the convenience foods. Self completed questionnaires were collected from 710 housewives in Seoul and Kyunggi province and analyzed statistically. A questionnaire consisted of 3 parts including demographic backgrounds, dietary and food purchasing behaviors, perception for the convenience foods. Among demographic variables age, occupation and lifestyle were the significant factors affecting consumers' behaviors and perception of dietary lives. Over half of housewives, who are the primary persons responsible for home meal preparation, confessed that they do not enjoy meal planning and preparation any more. An attitude toward in home food preparation was significantly different among age groups, working or non-working women and lifestyles. Most of the respondents go shopping for foods whenever they need to or 2-3 times a week. They also did not plan before going foods shopping and purchase decisions were made in-store. They considered quality of foods more important than price. Consumers were not willing to purchase pre-cut packaged vegetables or pre-cooked foods on the market. However, they showed strong desire and demand for the development of convenience korean foods coupled with high quality.