Proceedings of the Korea Contents Association Conference (한국콘텐츠학회:학술대회논문집)

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  • Pages.933-937
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  • 2009
The Korea Contents Association (한국콘텐츠학회)
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Research of the public service advertising using interactive media in public space

공공 공간에서 인터랙티브 미디어를 이용한 공익 광고 디자인에 관한 연구

  • Li, Cheng (Design & IT Graduate School, Dongseo Univ.) ;
  • Park, Sanghyun (Design & IT Graduate School, Dongseo Univ.)
  • 이정 (동서대학교 디자인 & IT 전문대학원) ;
  • 박상현 (동서대학교 디자인 & IT 전문대학원)
  • Published : 2009.05.22

Abstract

Interactive multi-media advertising is a new field with broad space of research coming into being with the emergence and extensive application of computer multi-media technology. This text analyzes the existing application in the advertisement of mutual media at first. Secondly analyze the public service advertisement design in the mutual media and public space. Through to in the public space, utilize to public service advertisement design and analysis of the mutual media, To characteristic and advantage of the mutual media, make the application of the public service advertisement to carry on research on the public space.

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