A Study on Service Quality, Trust and Satisfaction of Web Portal Site

인터넷 포털 사이트의 서비스 품질이 신뢰와 만족에 미치는 영향에 관한 연구

  • 이승희 (금오공과대학교 산업경영학과) ;
  • 김혜경 (금오공과대학교 대학원 산업경영학과)
  • Published : 2005.11.11

Abstract

This paper aimed to exam core factors of the service quality and analyze their effects on trust, satisfaction. And this paper analysis trust and satisfaction effects on revisti intention. To accomplish this purpose, this study examined previous studies and summarized core factors of service quality. Form previous studies, we drawed core factor. Core factor is convenience, technologies, valuable of contents, service. These core factors will affect on customer trust, customer satisfaction and trust, satisfaction will affect on revisit intention. To be winner, companies must be consider these key factor(convenience, technologies, valuable of contents, service).