A Study on the Characteristics of Display in a Department - Focusing on the Facade of high stores -

백화점 디스플레이 특성에 관한 연구 - 명품매장 Facade를 중심으로 -

  • 유현아 (경원대학교 일반대학원 실내건축학과) ;
  • 이성훈 (경원대학교 실내건축학과)
  • Published : 2003.05.01


Today the trend of department Is increasing stores to satisfy consumers to enjoy shopping comfortably and purchase desire. Specially, high stores focus on the sale environment improvement for consumers's pattern such as different corporate images, new life style and value system. However, nowadays Internet shopping mall is generalized, so consumer can purchase high brad more comfortably. Therefore, department store have to show high brand image through new interior production in departments. Specially, the importance of department store's facade is realized to link of company sales promotion of stores. Because the purpose of department store is sale, so the role of facade display is very important. Specially, facade in department stores contains many various concepts connotative logics, so this is more important than other space. Facade shows product images and connects consumer's purchase desire. Therefore the purpose of this study to find out the characteristics of high stores in departments and to help facade design of department stores.