웹 사이트 유형별 성공 요인 비교 분석

  • 임미희 (한국 IBM BCS) ;
  • 최수영 (한국과학기술원 테크노경영대학원) ;
  • 이희석 (한국과학기술원 테크노경영대학원)
  • Published : 2003.05.01

Abstract

Finding the factors to affect the success of the business web sites is critical to enhance their competitiveness. This paper categorizes these factors into 4 quality measures: system information, service and entertainment. The success is measured via user's satisfaction and loyalty. It surveys 474 Internet users to find the effect of the quality measures on web site success empirically. We confirm the causal effect of quality factors on users' satisfaction and loyalty. Furthermore, a comparative study is performed fur Web site types, such as finance, e-commerce (shopping mall), and entertainment. We note that the effect differs in web site types.